I was interested to see that the season premiere of this year’s “Undercover Boss” featured Mitch Modell, the CEO of one of our local sporting goods retail chains. In promoting the show, Mr. Modell made a number of appearances on area media to discuss the experience and what he had learned. In reflecting on it […]
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November PGA Magazine
The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
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Football’s Unique Selling Proposition
Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]
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Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work
SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
Read More » It Isn’t Enough To ‘Catch A Rising Star’
In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
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