Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.
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Last Word
PGA Magazine Industry Insider – April 2012: Best Practices to cater to women golfers
SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.
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The Venue As Marketing Vehicle
In his April 2012 Media Post: Marketing Sports column, SLRG President Jon Last reflects on how the Miami Marlins’ new stadium exemplifies how event venues are becoming a more critical element of the marketing mix. Everyone knows the old real estate adage of “location, location, location.” In Marketing 101, we learned that “Place,” while not […]
Read More » Super Stars Exit … Leaving Sports Marketers In The Wake
Media Post Marketing Sports: SLRG President Jon Last’s March posting speaks to the lessons learned and steps to be taken by sports marketers in this recent period of high profile player movement. Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that with the proliferation of player movement in team sports today, fans truly […]
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Golf Range Magazine:
The March 2012 issue cites SLRG’s research study with Golfsmith and Sports Illustrated Golf Group that quantified the opportunities and impact of custom club fitting on the golf industry.
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