The March 2012 issue cites SLRG’s research study with Golfsmith and Sports Illustrated Golf Group that quantified the opportunities and impact of custom club fitting on the golf industry.
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Last Word
Explaining The Disconnect: Sports Fans ‘Find A Way’
In his February Media Post: Marketing Sports column, SLRG President Jon Last discusses why sports fan perceptions of a still shaky economy are not a contradiction to their more bullish behaviors. For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics […]
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GOLF INC.–WINTER 2012:
SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.
Read More » Bowl Game Overdose Can Send Sports Marketers ‘Back To School’
As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But […]
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Research Business Report Predictions Issue:
SLRG President Jon Last joins industry colleagues with ruminations on the year ahead in marketing research in RFL’s annual report.
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