So while others recall the best deals of the year, the most effective campaigns and those who made a difference, I’ll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. This is the time of year when folks put together their […]
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The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last’s comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators. ORLANDO, Fla. (Nov. 22, 2010) – As golfers migrate toward a digital lifestyle and seek out easier ways to make choices, courses that […]
Read More » In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. Last month I spoke at a golf industry conference about an approach we’ve developed to help clients address this, […]
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The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
Read More » We are still clawing our way out of an economy that has not fully righted itself, and the current consumer mindset brings significant implications for sports marketers. The prevailing attitude has become one of calculated rather than conspicuous consumption. Last month, I teased the notion raised by our research that we are cycling through a […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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