Even Seinfeld didn’t take it this far! Recalling Seinfeld’s remark that in sports one is often “just rooting for a shirt”, SPORTS & LEISURE RESEARCH GROUP President Jon Last in this January 11 column speaks to ways that sports marketers can leverage research to maximize the sale and ROO of their licensed merchandise.
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Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
Read More » So while others recall the best deals of the year, the most effective campaigns and those who made a difference, I’ll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. This is the time of year when folks put together their […]
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The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last’s comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators. ORLANDO, Fla. (Nov. 22, 2010) – As golfers migrate toward a digital lifestyle and seek out easier ways to make choices, courses that […]
Read More » In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. Last month I spoke at a golf industry conference about an approach we’ve developed to help clients address this, […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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