In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI. Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather […]
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Cruise Industry Case Study by Sports and Leisure Research Group is featured in Professor Anthony G. Bennett’s January 2010 McGraw Hill Text book on marketing. The case appears in Chapter five-Marketing Research. To order a copy, please contact SLRG, or McGraw Hill special markets division. Company: Renaissance Cruises Case: Itinerary Development and Positioning Research (2000-2001) […]
Read More » Long before TMZ discovered sports, and every gossip and media entity unilaterally decided that it was their rightful place to comment on the personal lives of athletes, the business of assessing spokesperson ROI had been a hot topic for many marketers. Extensive research that we and others have done over the years has not only […]
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Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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