In the July 2013 PGA Magazine, Jon Last shares SLRG research that demonstrates the actions golf facilities can take to grow profitability and share of customer by instituting women friendly best practices.
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Blog Archives
November PGA Magazine
The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
Read More » PGA Magazine Industry Insider – April 2012: Jon Last on Customer Relationship Management:
Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.
Read More » PGA Magazine Industry Insider – April 2012: Best Practices to cater to women golfers
SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.
Read More » PGA Magazine–November 2010
The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
Read More » June 2010 PGA Magazine
Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.
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