Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.
- Perceived slippage in the NFL’s popularity.
- Trends and attitudes on contemporary issues in each of the major sports.
- Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
- Consumer confidence among sports fans and how this will impact their behavior over the coming months.
Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:
SLRG President Jon Last addressed members and guests of the American Society of Golf Course Architects (ASGCA) at their annual Partner Breakfast during the recent Golf Industry Show on Wednesday, February 7th in San Antonio, TX. Last provided highlights and implications of SLRG’s recently completed benchmark study with golf course architects, superintendents and facility operators. The research explored issues impacting golf course facility design, re-design and renovation. Highlights of key findings were distributed to assembled guests and media and are available for download, below.
Highlights from the recent Golfer Research conducted with Golf Magazine/Golf.com, informed SLRG’s ninth annual consumer outlook breakfast, presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 24th. This presentation examines three critical trends that will impact the golf market as we move into the 2018 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
In its annual Travel and Tourism Research Association white paper, SLRG speaks to the most interesting developments and opportunities surrounding sports related travel.