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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • The Last Word
    • Downloads
    • News & Views

Downloads

A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.

    Surveys and Then Some

    POSTED: 2018

    Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.

    Download PDF


    What do clubs (and golfers) want?

    POSTED: 2018
    The first of a series of articles in By Design Magazine, highlights some of the most pressing infrastructure and amenity needs expressed by golf facility operators, from SLRG’s benchmark Golf Facility Market Trend Watch study.
    Download PDF


    2018 Golf Market Outlook

    POSTED: 2018

    Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018.  Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.

    Download PDF


    SLRG 2018 Winter Sports Omnibus

    POSTED: 2018

    Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:

    • Perceived slippage in the NFL’s popularity.
    • Trends and attitudes on contemporary issues in each of the major sports.
    • Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
    • Consumer confidence among sports fans and how this will impact their behavior over the coming months.
    Download PDF


    Speaker’s Corner: ASGCA and Golf Industry Show

    POSTED: 2018

    SLRG President Jon Last addressed members and guests of the American Society of Golf Course Architects (ASGCA) at their annual Partner Breakfast during the recent Golf Industry Show on Wednesday, February 7th in San Antonio, TX. Last provided highlights and implications of SLRG’s recently completed benchmark study with golf course architects, superintendents and facility operators. The research explored issues impacting golf course facility design, re-design and renovation. Highlights of key findings were distributed to assembled guests and media and are available for download, below.

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Jon Last

Founder and President

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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