In this month’s Media Post column, SLRG President Jon Last speaks to how sports properties and activating brands need to go beyond a sea of data to make their activation proposition truly come alive. I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek […]
Read More »Last Word
Golf Resorts Change Course to Attract Younger Generation
As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]
Read More »Brainstorming Golf’s Future
The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.
Read More »Slow Ticket Sales? Here’s The Real Reason Why
In his July, 2014 Media Post: Marketing Sports column, SLRG President Jon Last speaks to what research has shown to be the true reasons behind slow ticket sales or poor fan engagement. Growing and maintaining fan attendance and consumer participation in sports seems to always be on top of sports marketers’ list of top concerns […]
Read More »The Sky is Not Falling
Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]
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