SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Blog Archives
Consumer Optimism Barometer: Wave 43
Our nationally acclaimed Consumer Optimism Barometer continues to track consumer attitudes and behavior in a Post Pandemic, yet still divided nation. March was unfortunately, the month where gloomy consumer sentiment began to catch up with leisure spending. The March Barometer also took a look at consumer sentiment regarding the state of higher education and electric vehicles. See the details below!
The Year Ahead: Consumer Trends and Marketing Opportunities in 2023 and Beyond
SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.
Golf Market Trends 2023
Our annual Trends presentation was incorporated into the NGCOA Golf Business Conference at the PGA Merchandise Show on Tuesday, January 24th and included brand new golfer and U.S. consumer research, as well as from the NGCOA’s Business Pulse Report. As always, we’ll look at the consumer mindset and state of the golf business for 2023 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
THE POST PANDEMIC GOLF BOOM MEETS AN UNCERTAIN ECONOMY
SLRG’s Jon Last delivered the keynote presentation to members of Golf Ontario on Tuesday November 22, covering off on the latest golfer and facility operator insights as well as global economic trends and their implications for the industry. Download the presentation below!
FALL 2022 CONSUMER TRAVEL SENTIMENTS
SLRG President Jon Last unveiled new research on traveler attitudes and plans amidst the dueling forces of COVID “liberation: and record setting inflation at The American Society of Travel Advisors (ASTA) Premium Business Summit. Read all about it below!
Master Planning and the State of the Golf Industry
SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.
MRII Research Perspectives | Episode #6 Jon Last
Watch the latest episode in our new video series: MRII Research Perspectives. Join us for a conversation with Jon Last on compelling insights regarding U.S. consumer attitudes and behaviors.
Summer 2022 ASTA Travel Pulse
New research from SLRG on traveler attitudes and plans amidst the dueling forces of “COVID liberation” and record setting inflation were unveiled at The National Press Club in Washington, D.C. on June 21st. Watch the fifteen minute presentation below, and download the slides with the button “Download PDF”
New Video Series: MRII Board Members Discuss Consumer Trends
Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.