SLRG’s Jon Last joined the Live with Dan Podcast to discuss more trends driving consumer spending, leisure participation, the research industry and business in general, in a free flowing Q&A discussion. Watch it here.
Blog Archives
- Read the Press Release
- Download the Report below
2022 Sports Omnibus
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Golf Inc. Strategies Summit Oct 26-28, 2021
What Our COVID Past Tells us About Golf’s Post Pandemic Future:
SLRG’s latest Back to Normal Barometer insights inform Fall 2021 Golf Inc Strategies Summit attendees about emerging trends and their implications for the industry as the nation grapples with foundational changes and lingering effects of the continuing pandemic.
New and Updated for 2021: SLRG’s Comprehensive White Paper on Sports Return on Investment (ROI)
Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.
2021 SLRG Omnibus Data
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Beyond the Pandemic: Golf Market Trends 2021
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Watch the presentation below (presentation begins at 0:20):
2021 ASGCA Golf Market Trend Watch
Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.Golf Inc Summit – December 2020
SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
Watch the presentation here:
NGCOA Canada Golf Business Conference
The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here
2020 TTRA Market Outlook Forum Sector Outlook for Sports Travel
When Will Sports Travel Get Back to Normal?: Findings and insights from SLRG’s Back to Normal Barometer have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.