Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
The Golfer in the COVID-19 Era – PGA Show 2020
Blog Archives
ASGCA Posts SLRG Research Perspectives on golf market trends
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
2020 SLRG Omnibus Data
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
2020 ASGCA Golf Marketing TrendWatch
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Golf’s Ecosystem as we Enter the New Roaring ’20s
Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
2019 TTRA Market Outlook Forum Sports Travel White Paper
At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel. Read it, here
2019 Golf, Inc. Strategy Summit Keynote Presentation
SLRG research on how changing demographics will continue to shape the golf market in coming years teed up this year’s summit, along with a panel discussion with American Golf/Century Golf CEO Jim Hinckley, Golf Life Navigators CEO Jason Becker and Arccos Founder/CEO Sal Syed.
See the slides here
Sports Marketing ROI 2019 Edition
All of the latest data on the power of sports marketing, bolstered by SLRG’s research driven perspective, commentary and blueprint for effective ROO measurement are included in our updated and enhanced 2019 whitepaper. Download your complimentary copy by clicking HERE.
Time to Reassess Customer Satisfaction Tracking
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind and rational people we will either acquiesce to or ignore this request, unless we’ve truly had an infuriating experience. The service organization can then “check the box” that they are measuring customer satisfaction and blindly and often incorrectly conclude that everything is just fine and dandy…or that the handful of blistering reviews are indicative of a pervasive organizational problem. It’s not all that different than relying upon online message boards or customer reviews, where the rantings or gushings of the vocal minority is often surrogate for good insights Of course, as researchers, we realize that such a conclusion is often totally wrong and a disservice to both customer and the organization deploying this process.
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How the Golf Market Is Trending in the Year Ahead
Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.