SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
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Blog Archives
College Sports’ Connection Challenge
With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.
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Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar
SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.
Read More » Sports, Leisure Consumer Investment Paradox: Value Supersedes Cost
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.
Read More » Are Sports And Leisure Activities Becoming More Recession-Proof?
Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
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Inflation, the COVID Participation Surge and Golf Facility Pricing Strategy
There are conflicting economic and societal forces impacting golf facility pricing strategies. This latest research infused piece takes a look at where it may all net out.
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A Consumer/Culture Based Approach to Private Club Analysis
In his latest blog, Golf Property Analysts’ Larry Hirsh speaks of how his firm is partnering with SLRG to incorporate the important element of a club’s social fabric and culture into master planning initiatives
Read More » True Story: Sports Remains At Apex Of Passion Marketing
Sometimes the best illustration of sports’ power to create unique connections with fans happens organically. In the July Media Post Marketing Sports, SLRG’s Jon Last reflects on how he was recently witness to such an example
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Understanding the Golfers at Your Course
Extensive SLRG golfer experience research helps inform and define how the USGA Green Section is segmenting golfers based on engagement and connection to the game. Click below to view the article.
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Golf Business LIVE: June 2022 | Special Guest Jon Last
Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.
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