The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks
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Blog Archives
Just 41% buy into Biden re-masking and only 40% will wear one
Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
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Sports Fans’ Great Return To Normal That Wasn’t
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
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Golf Participation Surge Sustainability Looks Good as we Enter the Summer
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
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Consumers Want More Transparent ‘Green’ Messaging From Companies
Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging
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Two-Part Series on Return to Work / New Research Realities
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More » We’re Back… But Are We?
A week ago, I attended my seventh Major League Baseball game of the season, but it was markedly different from the previous games I’d attended. For the first time this year, there was someone not among my group sitting next to me. He informed me that he had received a COVID-19 vaccine, and graciously asked […]
Read More » Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
Read More » In Star-Obsessed Sports Culture, Does Emperor Have No Clothes?
In the lead item in the April 13th Marketing Insider, SLRG’s Jon Last takes a research driven look at the questionable over-emphasis on “star worship and hype in today’s sports coverage.
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Play ball: Sports fans eager to get into stadiums
A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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