Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.
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Blog Archives
First Thought
MONDAY JAN 31, 2022 Golf course renovations are a thing these days and, according to the recent “Golf Facility Market Trend Watch” report commissioned by the American Society of Golf Course Architects and conducted by Sports and Leisure Research Group, 56 percent of architects expect a renovation revenue increase over the next two years. A four-year low […]
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2022 ASGCA study shows continued optimism among all aspects of golf industry
Reporting from SLRG’s annual Golf Facility Market Trendwatch study leads off the latest issue of ASGCA insights. This year’s release highlights continued market optimism as well as quantifies the magnitude of the labor challenges confronting golf course operations.
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Will We Ever Be “Back to Normal?”
In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.
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2022 ASGCA STUDY SHOWS CONTINUED OPTIMISM AMONG ALL ASPECTS OF GOLF INDUSTRY
Coverage of the American society of Golf Course Architects’ 2022 Market Trendwatch study, conducted by SLRG, quantifies the labor crunch at golf facilities and details the increase in Master planning projects, among other insights.
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Sports Marketing Can Break Through ‘New Normal’ Isolation
With fresh attitudinal data showing a higher sense of isolation being felt by Americans, today, Jon Last’s lead story in the January 11, 2022 Marketing Insider points to the amplified opportunity presented to sports marketers.
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Why This College Football Playoff Looms So Large For Fans, Marketers
SLRG’s Jon Last informs the lead story in the January 7, 2022 Marketing Daily with fresh insights on how this year’s College Football Championship is resonating with fans and event enthusiasts.
Read More » Why Sports Marketers Need Multipronged Marketing
In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
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The Transformation Of The Work Experience And Its Positive Golf Implications
As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times
As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
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