Blog Archives

Continuity, Connection Key In Pandemic-Compromised Sports World

POSTED: February 11, 2021

As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself. For all the doomsayers in […]

Driver$: Episode 6

POSTED: February 2, 2021

Behind the Scenes at The AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss the evolution of one of the most revered events on the PGA TOUR. With the COVID driven elimination of spectators and Amateurs, we unpack […]

What golfers really want from their courses, according to superintendents

POSTED: January 20, 2021

SLRG’s 2021 Golf Market Trendwatch with the ASGCA reveals interesting trends in facility operations and golfer needs.

Private clubs continue their reinvention

POSTED: January 8, 2021

More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged

Six-in-10 OK with businesses banning unvaccinated from entering

POSTED: December 29, 2020

Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.

COVID Fatigue And The Return To Sports Venues

POSTED: December 9, 2020

Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]

Survey: Technology innovation drives equipment price points

POSTED: December 3, 2020

Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment

Pandemic may spur change to on-site experience

POSTED: November 14, 2020

As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]

Sports Saturation? To Everything, There Is A Season

POSTED: November 10, 2020

Our ongoing pulsing of sports fan sentiment throughout the COVID-19 pandemic continues to unpack attitudinal shifts. Recall that early on, when sports were shut down, data revealed significant pent-up fan demand that manifested itself in higher engagement levels across a variety of digital content. It was possible to foreshadow the initial spikes in interest and […]

Study: Golfers’ desire to travel is building

POSTED: November 6, 2020

Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten