In June’s Marketing Insider, SLRG’s Jon Last speaks to some interesting opportunities that sports properties may enjoy with the legalization of sports wagering. In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 […]
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In the June issue of By Design, SLRG’s Benchmark “Market Trend Watch” study highlights reveal the most desired aspects of golf facility renovation, as well as the most critical drivers of the decision process for both public and private courses.
Read More »In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As the states contemplate their go to market strategies, bettors will soon have […]
Read More »Recent work in the sporting goods space, amplified our observation that even product categories that lend themselves to more of an impulsive purchase with less involvement, consideration or research, still follow certain fundamentals of the traditional purchase funnel. This particular project called for a research design that required us to get more embedded in the […]
Read More »We are often asked to help organizations define and develop member/customer profiles that can then be leveraged to position their constituents in the most favorable light. SLRG is presently working with two leading sports organizations to help them better understand and profile, their key constituents. Utilizing a mix of qualitative and quantitative methodologies, we are […]
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In the June issue of PGA Magazine, select findings from SLRG’s 2018 golf market outlook show the importance of PGA Professionals in the equipment purchasing processing for avid golfers. More detailed findings and the article that was published in the June issue, can be downloaded here.
Read More » In the May 2018 Marketing Insider, SLRG’s Jon Last examines the broader potential impact of Anheuser Busch’s recently announced move to incorporate performance incentives into its sports marketing partnerships. For decades, Budweiser has called itself the “King of Beers,” and during much of that time, parent company Anheuser-Busch and its venerable brands have also been […]
Read More » In Media Post’s Marketing Insider, SLRG President and incurable Tennessee Titans fan, Jon Last speaks to how his favorite NFL team’s recent uniform unveil, pressed all the right buttons for successful sports marketing activation. Full disclosure—I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes […]
Read More »SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]
Read More »Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]
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