The lead item in the March 10 Marketing Insider on Media Post features research driven observations on the role of gamification in sustaining and growing participatory sports.
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Blog Archives
2020 ASGCA study shows optimism among owners/operators
The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study. Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]
Read More » Confessions Of A Market Researcher: Sometimes It’s Good ‘Being Switzerland’
Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1. After being further frustrated by the esoteric answers of his CFO and head of engineering, he calls in his insights chief to receive […]
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2020 PGA SHOW AND GOLF INDUSTRY REPORT
Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
Read More » How Aspiration Can Inform Pragmatism In Ticket Marketing
One of the fun parts about sports marketing research is that we get to delve deeply into the mindset of fans. In both the qualitative and quantitative space, a number of research techniques that borrow from the social sciences are quite useful in getting past generic, push-button answers to arrive at the deeper emotive rationale […]
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DECEMBER 2019 RESEARCH BUSINESS REPORT
SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2020.
Read More » New Decade In Sports Marketing Amplifies Battle For Attention
In the December 2019 Media Post Marketing Sports, SLRG’s Jon Last reflect back on where we were at the close of the previous decade, and what has transpired over the ensuing ten years in sports marketing. Ten years ago in this space, as we entered the second decade of the 21st century, I wrote of […]
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JJKeegan+ Accolade
“We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue. Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”
Read More » Changes in The Wide World of Sports Research
SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
Read More » Customized Experiences Gain Importance In Live Sports Environment
In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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