Blog Archives

Survey Illustrates Positive Trends for PGA Pros – April PGA Magazine

POSTED: April 2, 2019

PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.

The Case For In Person-Immersive ‘Listening’ To Understand Sports Fan Behavior

POSTED: March 12, 2019

The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.

2019 ASGCA study provides new/additional insight on business issues at golf facilities

POSTED: February 28, 2019

The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees.

Custom Clubfitting Now Touches Every Corner of the Game (and still has room to grow)

POSTED: February 15, 2019

The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole.

Why You Should Care About Fan/Customer Intensity

POSTED: February 13, 2019

Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers.

Jon Last Wows Again With Fabulous Insights at Golf Magazine/ASGCA Breakfast

POSTED: January 31, 2019

Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com

Finding Balance Between Serving Core Fans And Broader Market

POSTED: January 8, 2019

In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.

Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing

POSTED: December 12, 2018

This month in Media Post, SLRG’s Jon Last shares a unique researcher’s perspective on the double edged sword of tecnology innovation in sporting goods marketing. One of the prime elements of sporting goods product development and marketing is the aspirational promise of technology innovation. The science and engineering become the rationale for the desired […]

Short and Sweet Analysis Needn’t Be Short on Value

POSTED: November 13, 2018

The lead item on the November 13, Marketing Insider offers perspective on finding an appropriate balance between simplified data visualization and comprehensive research analysis. Sports marketing analysts are in a bit of a predicament. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. But at the […]

Fan Satisfaction: It’s About More Than A Happy Face

POSTED: October 9, 2018

The October 9th Marketing Insider on Media Post, leads with SLRG’s Jon Last discussing why it’s important for sports properties to avoid the mistakes of oversimplification when measuring fan satisfaction. Beyond the buzz surrounding the Philadelphia Flyers’ controversial new mascot, another piece of Philadelphia-related sports news caught my attention this past week: the installation of […]