Founder, executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein Adams Golf founder and former CEO Barney Adams has helped transform the golf industry through several decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of […]
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Fresh SLRG insights on fan attitudes about streaming sports content suggest a generational divide that poses an interesting quandary for rights holders and advertisers alike. Jon Last unpacks things in his August, 2024 column for Media Post’s Marketing Insider.
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The American Resort Developers Association shared SLRG driven insight into owner travel habits from the second quarter of 2024 in a recent Vacation Ownership Sentiment Index release, highlighting timeshare owners’ determination to travel in the first half of the year despite a challenging economy.
Read More » Sqairz CEO Bob Winskowicz takes on the golf footwear category and discusses his company’s emergence with co-hosts Jon Last and David Klein
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SLRG Founder and President Jon Last was named to Golf Inc.’s list of top golf industry consultants and advisors. See what they had to say about it
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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