As someone who has been both a consumer and a researcher of the sports business for more years than today’s most coveted audience demographic has been alive, I’ve seen plenty of commentary on the meteoric rise of costs to attend and watch live sports. With overall inflation and prices for consumer goods continuing to be […]
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NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]
Read More » In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing
Read More » In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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