Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry
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Last Word
Sustaining Sports Marketing: Embrace Present While Building Future
The economic oxymoron that we are living in continues to present unprecedented opportunities for sports marketers. In the March 12 Marketing Insider, we look at the reasons why along with how we can sustain the increased category spending.
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MRII Board Members Discuss Getting a Seat at the Table for Insights Professionals
Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.
Read More » Driver$: Unlocking the keys to sustaining the golf participation surge
Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]
Read More » Sports Marketers Face Timeliest Moment To Fulfill Fans’ FOMO
Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.
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