In his October Media Post column, SLRG’s Jon Last reflects on how all of the clamor about Taylor Swift and Travis Kelce is emblematic of how the NFL is marketing to a broader mass audience.
Read More »
Last Word
Current Golfer Mindset and it’s impact on Facility Planning
Larry Hirsh reflects on SLRG insights and related discussion on the current consumer mindset, presented September 21st at the Golf Inc. Conference in Palm Springs.
Read More »
A new era for the PGA of America
Sandy Cross, the PGA of America’s Chief People Officer, joins co-hosts Jon Last and David Klein to discuss the organization’s past, present and future [1:57] Today’s PGA of America [5:00] How the PGA’s mission has fueled progress toward greater inclusivity in golf [8:56] How PGA programs are supporting golf professionals’ career development [12:10] Inside the […]
Read More » The Far-From-Tenuous Future Of College Sports
What consumer perceptions on the massive upheaval in college sports can teach us about today’s sports marketing levers
Read More » Driver$: Adaptive golf: Welcoming golfers with disabilities
Jon Last and David Klein are joined by National Alliance for Accessible Golf Executive Director Dave Barton to learn more about how the industry’s focus on inclusivity is supporting golfers with disabilities. National Alliance for Accessible Golf executive director Dave Barton joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein to discuss how […]
Read More »