As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
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Will Sports Benefit From Greater Post-Pandemic Time Flexibility?
The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed
Read More »Golf, Inc. 2021 Palm Springs – What’s the Word?
Golf Property Analysts President Larry Hirsh shares his reflections on the recently completed Golf, Inc. Strategies Summit, sharing some of the most recent SLRG findings shared with conference attendees.
Read More »New Segments Of Sports Fans Mark Interesting Inflection Point
Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up
Read More »Sports Marketing’s Biggest Storylines Still Revolve Around Fan Receptivity
A look at three major sports marketing storylines that the industry is focused on, and what we are hearing from the customer.
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