The economic oxymoron that we are living in continues to present unprecedented opportunities for sports marketers. In the March 12 Marketing Insider, we look at the reasons why along with how we can sustain the increased category spending.
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Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.
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Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]
Read More » Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.
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Jon Last joined Canada’s Golf Industry Guru podcast to discuss his career and some of the current insights shaping the golf industry today.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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