SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead. Click here to watch the show.
Read More »
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
Read More »
In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.
Read More »
Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »