With fresh attitudinal data showing a higher sense of isolation being felt by Americans, today, Jon Last’s lead story in the January 11, 2022 Marketing Insider points to the amplified opportunity presented to sports marketers.
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Last Word
Why This College Football Playoff Looms So Large For Fans, Marketers
SLRG’s Jon Last informs the lead story in the January 7, 2022 Marketing Daily with fresh insights on how this year’s College Football Championship is resonating with fans and event enthusiasts.
Read More » Why Sports Marketers Need Multipronged Marketing
In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
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The Transformation Of The Work Experience And Its Positive Golf Implications
As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times
As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
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