As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times
As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
Read More »Will Sports Benefit From Greater Post-Pandemic Time Flexibility?
The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed
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Golf, Inc. 2021 Palm Springs – What’s the Word?
Golf Property Analysts President Larry Hirsh shares his reflections on the recently completed Golf, Inc. Strategies Summit, sharing some of the most recent SLRG findings shared with conference attendees.
Read More »New Segments Of Sports Fans Mark Interesting Inflection Point
Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up
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