Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1. After being further frustrated by the esoteric answers of his CFO and head of engineering, he calls in his insights chief to receive […]
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Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
Read More » One of the fun parts about sports marketing research is that we get to delve deeply into the mindset of fans. In both the qualitative and quantitative space, a number of research techniques that borrow from the social sciences are quite useful in getting past generic, push-button answers to arrive at the deeper emotive rationale […]
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SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2020.
Read More » In the December 2019 Media Post Marketing Sports, SLRG’s Jon Last reflect back on where we were at the close of the previous decade, and what has transpired over the ensuing ten years in sports marketing. Ten years ago in this space, as we entered the second decade of the 21st century, I wrote of […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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