Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
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Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
Read More »If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
Read More »I was a “denier” when I was unceremoniously sent home from the PAC12 Men’s basketball tournament in mid-March, as the initial COVID-19 athlete diagnoses and subsequent hysteria shuttered live sports like falling dominoes.Now, some four months later, as our Big Four team sports prepare for an announced resumption of sorts, I question things again. Don’t […]
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America’s most influential power brokers in business increasingly feel that they are fighting more than just the deadly coronavirus to revive the economy. These business interests see a short-term battle against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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