In his December Marketing Insider piece, SLRG’s Jon Last reflects on how today’s economic model in sports is compromising many of the virtues that fans have historically connected with.
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In his December Marketing Insider piece, SLRG’s Jon Last reflects on how today’s economic model in sports is compromising many of the virtues that fans have historically connected with.
Read More »Insights from SLRG’s Consumer Optimism Barometer demonstrate how consumer’s value their airline credit cards and rewards.
Read More »The American Resort Development Association has partnered with SLRG to launch a new Index, to provide ongoing insights into how Americans view leisure travel.
Read More »Tagmarshal CEO Bodo Sieber joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of the “Driver$” podcast, to explore how his company’s latest technology seeks to enhance golf facility revenue within a crowded market.
Read More »SLRG has again partnered with the National Golf Course Owners’ Association for this comprehensive look at emerging trends and perspectives on golf facility operations.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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