PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.
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Last Word
The Case For In Person-Immersive ‘Listening’ To Understand Sports Fan Behavior
The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.
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2019 ASGCA study provides new/additional insight on business issues at golf facilities
The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees.
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Custom Clubfitting Now Touches Every Corner of the Game (and still has room to grow)
The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole.
Read More » Why You Should Care About Fan/Customer Intensity
Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers.
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