SLRG President Jon Last shares his thoughts on why marketers may be trying too hard to resonate with millennials with Research Business Daily Report’s Bob Lederer.
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SLRG President Jon Last shares his thoughts on why marketers may be trying too hard to resonate with millennials with Research Business Daily Report’s Bob Lederer.
Read More »In his June, 2015 posting, SLRG President Jon Last reflects on how his recent attendance at a rodeo event reinforced some of the foundations of effective event based sports marketing. As one who has had the great fortune of visiting every MLB ballpark and my fair share of other sports venues, I was able to […]
Read More »Golf, Inc.’s May/June review of some of the more innovative marketers in the game of golf features coverage of SLRG’s research partnership with client Scottsdale CVB as well as perspective from SLRG President Jon Last on the effective utilization of custom marketing research.
Read More »SLRG President Jon Last?s May column looks at sports venues? race to modernize their infrastructure and the role of marketing research in finding optimal solutions. The sports marketing world is fraught with numerous examples of “fire, fire, fire” implementation strategies, in contrast to the more recommended “ready, aim, fire” approach. Nowhere do we see this […]
Read More »In his April 2015 Media Post, Marketing: Sports column, SLRG’s Jon Last speaks to the huge opportunities in marketing sports related travel and ways in which those promoting it can resonate with this lucrative target. Last week, hundreds of thousands of Americans hit the road for three of the most iconic events on the sports […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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