We often have clients approach us with the desire to elicit target consumer reactions and demand for potential new products or services. In instances where these brands have the desire to uncover both emotional and motivational reactions as well as derive more than a directional sense of demand and price elasticity, the ideal methodological approach […]
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’17 Football Seasons & The Elephants In The Room
In the July 2017 Marketing: Sports, SLRG’s Jon Last speaks to three key issues that those marketing in or around football, should be mindful of. Since 2009, my firm has conducted an annual survey of some 1,300 avid sports fans to gauge and trend their attitudes on a number of topical issues surrounding the sports […]
Read More » Optimizing Fan Experience: Lessons From An Afternoon Of ‘Horsing Around’
A day at a thoroughbred track provides the inspiration for a fresh look at key elements for optimizing the fan experience, in this month’s Media Post Marketing: Sports . As a marketing researcher, I enjoy learning thing and observing my environs, even when “off the clock.” I’ve never been shy about intertwining personal time with […]
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Survey Finds More Golfers are Playing More Often
The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. A study conducted for GOLF.com by Sports & Leisure Research Group shows positive signs for the golf industry. More committed golfers are playing more often, and they plan to increase play […]
Read More » Don’t Rain On Our Parade!
SLRG President Jon Last’s June Media Post commentary, speaks to the disconnect between sports fans’ elevated optimism and the increased political tonality infiltrating sports coverage. Last month in this space, I alluded to some of the ongoing conversation that suggests that a political agenda at “The Worldwide Leader” is in part to blame for a […]
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