Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • First Call
    • Podcasts
    • SwingU
  • Barometer
    • About
    • Barometer Media

  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • First Call
    • Podcasts
    • SwingU
  • Barometer
    • About
    • Barometer Media

Last Word

    NGCOA RELEASES 2025 GOLF BUSINESS PULSE REPORT

    POSTED: March 13, 2025

    The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.

    Read More »

    NGCOA releases 2025 Golf Business Pulse Report

    POSTED: March 13, 2025

    The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.

    Read More »

    Sports Marketers Need to Be Careful Whom They Listen To

    POSTED: March 13, 2025

    Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.

    Read More »

    Driver$: A unique case study in golf destination marketing

    POSTED: March 13, 2025

    MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.

    Read More »

    Club Director: Getting Culture Right

    POSTED: February 12, 2025

    SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”

    Read More »
    • « Prev
    • 1
    • …
    • 4
    • 5
    • 6
    • 7
    • 8
    • …
    • 99
    • Next »

Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

Learn More »

Last Word Archives

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2025 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.