Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]
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James Endersby sits down with SLRG founder/President Jon Last for a candid discussion about his career and the current state of the marketing research industry.
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From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie’s unique career journey from sports and entertainment management to her pivotal role […]
Read More » Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]
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What is A.I.’s proper place in sports marketing? An insights driven look at the battle between high-tech, frictionless delivery of everything from tickets to tee times, against high-touch, customer-centricity in an impersonal world seeking deeper connection.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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