One of the methodologies SLRG has become quite proficient in, with direct experience at venues across the country, has been pre/post efficacy testing of brands activating at premier sports events. March was a busy time for the research team, as SLRG made their way across multiple NCAA Men’s Basketball Conference Tournaments s to evaluate the […]
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Practical Real Time Usability Testing
Qualitative research is a great tool to identify the needs of different constituent groups when a brand is trying to identify a product or a service that can create incremental revenues and build greater relationships with their fans or customers.Recently, SLRG has been involved with a number of initiatives with multiple sports and travel clients, […]
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Should Promotion Of ‘Young Stars’ Really Be Baseball’s Differentiator?
In his April 2017 column, SLRG’s Jon Last looks at how fan research reveals the strengths and weaknesses of various marketing pillars from which to position a sports property. Longtime followers of this post know that when it comes to baseball, I’m kind of like the old Sy Sperling, Hair Club for Men commercials, where […]
Read More » Finding A Balance Between Innovation And Pragmatism
In his March Media Post column, SLRG President Jon Last speaks to how research can spearhead innovation. As marketing researchers, a good portion of our work involves being “informed pragmatists.” By definition, we are tasked with questioning things, being skeptics and trying to separate fact from conjecture. Often, our work includes the testing of new […]
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Golf Business Canada
SLRG President Jon Last authors the cover story of the Spring 2017 issue of Golf Business Canada, addressing new business realities and directs facility operators towards understanding those market segments that comprise best customers, and delivering on the total experience that each is seeking.
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