Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
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Last Word
James Keegan’s Top 11 Take-Aways from the 2016 PGA Merchandise Show
Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
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Moving Beyond The ‘What’ And The ‘Why’ In Sports Marketing Insights, Here’s To The ‘How’
In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
Read More »Recent SLRG Research of Interest: The Flip Phone Projective–What Resonates in Creative Product Design and Packaging?
A lot of times, qualitative research is utilized to try to understand which concepts are most compelling to consumers. Digging deeper, it’s often critical to understand the specific design elements that are most captivating and important to target consumers. Whether you are testing ad creative, product design, packaging or visual display, it is sometimes limiting, […]
Read More »POV: Listening isn’t enough—The Growing Importance of Watching Consumers
Traditional qualitative research has always relied upon conversations and probing consumers for deeper understanding of the “why” behind various beliefs, perceptions and behaviors. Whether it is in depth interviews, focus groups or discussion boards, the qualitative branch of marketing research has often benefited from the deployment of projective techniques to try to get what is […]
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