SLRG partners frequently attend and present at prominent marketing conferences. Here’s a round-up of SLRG’s latest speaking engagements including MRA Annual and the Fall Crittenden Golf Conference. SLRG Partners attend, Present at MRA Annual It was a past presidents� reunion, earlier this summer, as the three SLRG partners, and Howard Gershowitz, all former national presidents […]
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Revisiting The Syndicated vs. Custom Research Conundrum
Anyone who has known me, even for just a little while has probably heard or read my opinions about the limitations of syndicated vs. custom marketing research. While I’m not about to back down from my concern that a lot of syndicated research, particularly in the media space, is often hampered by methodological flaws or […]
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Event Retailing Is An Integral Part Of The Event Itself
With the PGA Championship teeing off this week in Atlanta, I can’t help but think back fondly to my years building and overseeing the business operations side of that event’s on site event merchandising program, which began modestly some 16 years ago. The event retailing business has grown from an ancillary activity to a major […]
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Video (And Licensing Fees) Killed Our Most ‘Creative’ Sports Games
Tomorrow, July 13, is what I used to refer to as “Sports Void Day.” It remains the only day on the U.S. sports calendar where one of our major sports does not have a live event for us to enjoy (and I say this with all due respect to the Women’s World Cup, WNBA and […]
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Golf Inc.
The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
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