You undoubtedly possess an obsessive focus on the brands or properties that you represent, but that probably disqualifies you from having a true understanding of your customers. If you are a regular reader of these posts, you undoubtedly possess an obsessive focus on the brands or properties that you represent. You need to. It’s your […]
Read More »
Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.
Read More » Despite being a staunch advocate of classical marketing research methodologies, I’m actually starting to buy into some of the “buzz du jour” about social media as a viable tool for measuring fan sentiment. The older I get, the more I become convinced that the average person in our “sound byte society” has the attention span […]
Read More » “Fan” audits run the gamut, but when it comes to understanding the sports consumer’s mindset, the common theme seems to be the ability to consistently engage an audience. My company measures the attitudes of sports fans. These “fan” audits run the gamut from brand assessments to evaluating sponsorship effectiveness to issue specific studies of price […]
Read More »
John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »