Highlights from the recent Golfer Research conducted with Golf Magazine/Golf.com, informed SLRG’s ninth annual consumer outlook breakfast, presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 24th. This presentation examines three critical trends that will impact the golf market as we move into the 2018 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
In his January 2018 column, SLRG’s Jon Last speaks to how the integration of experiential and attitudinal data, through dashboards, can provide significant insights to sports marketers.Read More »
There’s a school of thought within the market research profession, that many have lost confidence in the value and accuracy of research. I’d redefine the issue more as one of collective indifference, brought about by a number of factors: Clients are overwhelmed by the exponentially increasing abundance of data, commensurate with a lack of resources to […]Read More »