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Barometer Media

    Two-Part Series on Return to Work / New Research Realities

    POSTED: June 15, 2021

    In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.

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    Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events

    POSTED: May 11, 2021

    While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place. 

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    Play ball: Sports fans eager to get into stadiums

    POSTED: April 4, 2021

    A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.

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    Nearly 8 out of 10 vaccinated Americans back vaccine passport

    POSTED: March 23, 2021

    America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]

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    Unpacking The Path To “Back To Normal”… Eleven Months And Still Counting

    POSTED: March 23, 2021

    Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind.  First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling.  Secondly, there was a desire to develop a continuous […]

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