The latest Back to Normal Barometer shows a majority of Americans favoring the lifting of all COVID related restrictions, once enough vaccines are available for all who want them.
Read More »Blog Archives
Goldilocks And The Return To Live Spectator Sports
With Covid vaccines rolling out and attendance restrictions being rolled back, Here’s what sports marketers need to be asking once they get past the early latent demand. Our latest Back to Normal Barometer insights provide what you need to know to drive fans back into stadiums and arenas. SLRG President Jon Last in Media Post’s […]
Read More »Vaccine Hesitancy: A Major Barrier to Getting Back to Normal
Being quarantined for almost a year, many of us have had conversations about the first non-socially-distant experience we’ll have once we’ve all been vaccinated. Attending a concert, taking a vacation more than 50 miles from your home, seeing a ball game, going to eat indoors at a restaurant, or even having your first major family […]
Read More »TRUTH IN NUMBERS: Sports marketing research proves racing’s rise during the pandemic
Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.
Read More »Shock: Just half to get coronavirus vaccine, rest cite safety, effectiveness, needles
Just half of the nation is planning to get the coronavirus vaccine, a surprising slap to the White House that has spent weeks urging the nation to get stuck. Just 50% said that they would get the vaccine, with the others citing concerns about the safety and effectiveness of the choices being pushed by Washington […]
Read More »New Poll Shows Just Half Of Americans Will Get Vaccinated When Vaccine Is Available; Safety And Efficacy Concerns Drive Unwillingness
Wave 18 insights from the latest Back to Normal Barometer speak to America’s reluctance to aggressively pursue COVID vaccinations.
Read More »Continuity, Connection Key In Pandemic-Compromised Sports World
As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself. For all the doomsayers in […]
Read More »Driver$: Episode 5
Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.
Read More »Private clubs continue their reinvention
More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
Read More »Six-in-10 OK with businesses banning unvaccinated from entering
Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.
Read More »