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Blog Archives

    ​5 Myths about Women Golfers

    POSTED: September 2, 2015

    In the September 2015 issue of HotLinks, SLRG helps uncover 5 myths about Women Golfers, helping to convey the notion that women golfers are just as serious about the game as men are.

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    10 Most Innovative People in Golf Marketing

    POSTED: May 21, 2015

    Golf, Inc.’s May/June review of some of the more innovative marketers in the game of golf features coverage of SLRG’s research partnership with client Scottsdale CVB as well as perspective from SLRG President Jon Last on the effective utilization of custom marketing research.

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    Golf Inc. – 2014: Mega-deal year

    POSTED: April 6, 2015

    Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.

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    PGA Tour Courts Millennials on YouTube

    POSTED: February 22, 2015

    In his February 21 Golf Business column, The Wall Street Journal’s John Paul Newport assesses the impact of the PGA TOUR’s new Skratch TV initiative, with comments from Sports and Leisure Research Group President Jon Last.

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    PGA Merchandise Show Report

    POSTED: January 26, 2015

    Gilford Securities’ Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.

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    Golf Resorts Change Course to Attract Younger Generation

    POSTED: August 4, 2014

    As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]

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    Brainstorming Golf’s Future

    POSTED: July 10, 2014

    The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.

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    The Sky is Not Falling

    POSTED: June 16, 2014

    Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]

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    For Father’s Day, I Want The Mass Media to Stop Bashing Golf

    POSTED: June 9, 2014

    In his June Media Post column, SLRG President Jon Last puts to rest some of the unwarranted panic that has beset mainstream media reports on the golf industry. Total upfront disclosure … the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little […]

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    Golf Marketing Seminar At ING Spring Conference

    POSTED: March 24, 2014

    Details on SLRG President Jon Last’s upcoming keynote at the 2014 International Network of Golf Conference in June. LAKE MARY, FL (March 25, 2014) – As the Internet becomes more and more integrated into our daily lives, creating and facilitating a successful marketing plan is more of a challenge than ever before. What do the […]

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