Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
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Blog Archives
GolfWire
The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last’s comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators. ORLANDO, Fla. (Nov. 22, 2010) – As golfers migrate toward a digital lifestyle and seek out easier ways to make choices, courses that […]
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PGA Magazine–November 2010
The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
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Tips to Make Golf More Attractive to Women
SLRG’s study for the National Golf Course Owners’ Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
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Making sense of the chatter
Within Quirk’s August issue, Jon Last is interviewed about Sports and Leisure Research Group’s use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
Read More » June 2010 PGA Magazine
Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.
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Golf Searches For Its Feminine Side
John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.
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Gilford Securities PGA Merchandise Show 2010 Report
Gilford Securities
Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
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Golf Week Article – Private Clubs Face a New Reality
By: Bradley S. Klein | June 22, 2009 4:55 pm “Cocooning” very well could be killing private golf clubs. The term, which was coined by futurist Faith Popcorn and gained currency in the wake of the 9/11 tragedy, reflects people’s desire to spend more time with loved ones. It’s a 180-degree turn from the days […]
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