SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
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Blog Archives
Customized Experiences Gain Importance In Live Sports Environment
In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
Read More » Fair-Pay-To-Play Act Response Could Be NCAA’s Defining Moment
Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.
Read More » Home Runs, Hero Worship: Is That Why We Can’t Pay Attention?
Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are “too boring”?
Read More » MLB’s 2020 ‘Field of Dreams’ Game Is Great Sports Marketing
The lead item on Media Post’s August 13, 2019 Marketing Insider, is SLRG President Jon Last’s take on how the recently announced MLB Field of Dreams Game is a great example of effective sports marketing. Research shows lack of access to athletes and events can adversely affect sports fan engagement. Last month I spoke to […]
Read More » A Primer In Sports Event App Best Practices
The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
Read More » The ‘Passion Premium’ in Sports Marketing
In his June Media Post item, SLRG’s Jon Last speaks to those unique elements of sports marketing that are a starting point from which practitioners can break through the marketing clutter.
Read More » DAZN’s ‘ChangeUp’: Case Study For MLB’s Pursuit Of Younger Fans
In the lead item on Media Post’s Marketing Insider, SLRG’s Jon Last sees DAZN’s new studio show as a great litmus test for both MLB’s uber focus on youth and the ways in which sports content will be consumed beyond the in-person experience. Recent research may foreshadow the impact.
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Time to Reassess Customer Satisfaction Tracking
In his latest blog for Marketing Research Institute International (MRII), SLRG President and MRII immediate past board president Jon Last suggests that it is time to reassess some disturbing trends in customer satisfaction assessment. Quick and simple “research” can often equal misinformation. We’ve likely all been there. Whether it’s after a customer service phone call, […]
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For a Pastime that’s Supposed to be Dying, Golf has More Lives than a Cat – Travel Weekly
The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]
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