The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]
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The cover story in April 2019’s Golf Range Magazine features key findings and implications of the current trend towards a focus on practice range renovations, uncovered in SLRG’s latest Market TrendWatch study conducted with the ASGCA. Read it here.
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April 2019’s Marketing Insider speaks to how fan insights have and will continue to reshape event venues in the future. A major question facing properties surrounds where to draw the line between innovation and erosion of the traditional experience.
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PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.
Read More » The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.
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The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees.
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The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole.
Read More » Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers.
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Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com
Read More » In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.
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