Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show. Click below, to read it.
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Blog Archives
POV: An Evolving Marketing Mix Spells Evolution for Brand Efficacy Measurement
Multiple SLRG studies on the consumer purchase journey across our verticals of concentration, have revealed that the adoption of social and digital marketing platforms are in many ways additive, rather than disruptive of traditional media. One implication for sports and leisure marketers is that this messaging fragmentation calls for broader and more targeted communications and […]
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2018 PGA Show and Golf Industry Report
Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
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2018 PGA Merchandise Show An Industry of Dreams and Optimism
Golf industry analyst JJ Keegan provides detailed observations from the 2018 PGA Merchandise Show, citing SLRG’s “New Paradigms for Golf Marketing” presentation as #1 on the list of top ten positive take-aways from the show. Download the report, here.
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Dashboards Meld Behavioral, Motivational, Guest Experience Insights For Sports Marketers
In his January 2018 column, SLRG’s Jon Last speaks to how the integration of experiential and attitudinal data, through dashboards, can provide significant insights to sports marketers. I’ve often opined in this space that the intersection of big data and traditional marketing research can birth incredibly actionable insights. Several of our clients in the casino, […]
Read More »Partnering with the Sports Industry
Partnering with the Gaming Industry
Does Marketing Research Suffer from a “Crisis of Confidence”?
There’s a school of thought within the market research profession, that many have lost confidence in the value and accuracy of research. I’d redefine the issue more as one of collective indifference, brought about by a number of factors: Clients are overwhelmed by the exponentially increasing abundance of data, commensurate with a lack of resources to […]
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December Research Business Report
SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2018.
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Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations
In this month’s Marketing Sports, SLRG’s Jon Last speaks to a framework with which sports marketers can deploy generic strategies to each of two basic fan segments, defined by their motivations. As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. […]
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