SLRG President Jon Last’s keynote remarks at the Summer Financial Communications Society breakfast are highlighted in a look at the financial services community’s involvement in a proliferation of sports venue naming rights deals. By Steve Vuiker Sports sponsorship was the theme at a summer panel sponsored by the Financial Communications Society in New York. Jon […]
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SLRG President Jon Last adds perspective to Stuart Elliott’s assessment of the marketing push behind NASCAR’s new Chase for the Sprint Cup. Read it here. By Stuart Elliot NASCAR is continuing efforts to broaden its appeal while holding on to longtime fans with a campaign that will portray popular drivers and their supporters as nation-states […]
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In this month’s Media Post column, SLRG President Jon Last speaks to how sports properties and activating brands need to go beyond a sea of data to make their activation proposition truly come alive. I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek […]
Read More » As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]
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The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.
Read More » In his July, 2014 Media Post: Marketing Sports column, SLRG President Jon Last speaks to what research has shown to be the true reasons behind slow ticket sales or poor fan engagement. Growing and maintaining fan attendance and consumer participation in sports seems to always be on top of sports marketers’ list of top concerns […]
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Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]
Read More » In his June Media Post column, SLRG President Jon Last puts to rest some of the unwarranted panic that has beset mainstream media reports on the golf industry. Total upfront disclosure … the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little […]
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Jon Last speaks to SLRG research citing the momentum building for the NHL and how the marquis match-up between the New York Rangers and Los Angeles Kings, can potentially spur increased ad revenue and fan interest for the league. By Jacob Pramut Larry David gawked in disbelief from a few rows behind the playing surface. […]
Read More » In his May 2014 posting, SLRG President Jon Last lays out a critical path of considerations and steps that any marketer must take prior to launching a relationship with a sports property. Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about […]
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