The cover feature on making golf more accessible to women, includes several references to SLRG research included in the PGA of America’s “Connecting with Her” playbook. Here’s a particular item that references some of our work on golf shop retailing.
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Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]
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SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
Read More » In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
Read More »RFL Communications’ Bob Lederer’s 9/10/12 video interview of SLRG President Jon Last, on the evolving role of D-I-Y (Do it Yourself) platforms, in the research tool kit. http://www.youtube.com/watch?v=_sXetwCt320
Read More » In the August 2012 Marketing: Sports posting, SLRG’s Jon Last speaks to the key elements required to measure return on sports marketing objectives. We rightfully spend a lot of time in the sports marketing business, defining and selling the unique touch points and entrée to a valued and often elusive audience provided by aligning brands […]
Read More » Our first ever analysis/rankings of the MLB ball parks with the best fan experience has been released and we’re looking for thoughts on how to make the next one, even better. Let the debate begin. Here we are at the All-Star Break. The pennant races are taking shape and with the other major team sports […]
Read More » In the June 2012 posting, SLRG President Jon Last discusses how observational research has evolved to deliver more actionable insights in sports marketing. Mobile micro-video recorders now bring fans and customers “into the board room.” As a marketing researcher who has seen more than my share of poorly executed research in the sports industry, I’ll […]
Read More » In this month’s marketing Sports we examine what Nobel Prize winner Dr. Daniel Kahneman called system 1 and system 2 thinking. I had lunch recently with a longtime friend and colleague who I’ve often considered to be one of the smartest people I know. Having been on a whirlwind of qualitative research work recently, with […]
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SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”
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