SLRG’s Jon Last joined Question Pro President Dan Fleetwood and University of San Francisco’s Stephen Kraus for their annual look at trends and expectations for the year ahead.
Charting the Consumer Landscape 2024
Downloads
A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
Best Tees, Please
Jon Last joined Stellar Golf Advisors’ Dave Pierce and Erin Hills’ Director of Golf Jim Lombardo at the 2024 NGCOA Golf Business Conference for a comprehensive look at data driven strategies for proper tee box set-up that optimizes golfer experience and enjoyment.
Golf Inc Summit Sep 2023
SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Consumer Optimism Barometer: Wave 43
Our nationally acclaimed Consumer Optimism Barometer continues to track consumer attitudes and behavior in a Post Pandemic, yet still divided nation. March was unfortunately, the month where gloomy consumer sentiment began to catch up with leisure spending. The March Barometer also took a look at consumer sentiment regarding the state of higher education and electric vehicles. See the details below!
The Year Ahead: Consumer Trends and Marketing Opportunities in 2023 and Beyond
SLRG President Jon Last joined University of San Francisco Professor Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. You can watch a replay of the presentation above, or download the deck below.