Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
The Golfer in the COVID-19 Era – PGA Show 2020
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
ASGCA Posts SLRG Research Perspectives on golf market trends
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
2020 SLRG Omnibus Data
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
2020 ASGCA Golf Marketing TrendWatch
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Golf’s Ecosystem as we Enter the New Roaring ’20s
Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.