Fresh SLRG insights on fan attitudes about streaming sports content suggest a generational divide that poses an interesting quandary for rights holders and advertisers alike. Jon Last unpacks things in his August, 2024 column for Media Post’s Marketing Insider.
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The American Resort Developers Association shared SLRG driven insight into owner travel habits from the second quarter of 2024 in a recent Vacation Ownership Sentiment Index release, highlighting timeshare owners’ determination to travel in the first half of the year despite a challenging economy.
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Sqairz CEO Bob Winskowicz takes on the golf footwear category and discusses his company’s emergence with co-hosts Jon Last and David Klein
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SLRG Founder and President Jon Last was named to Golf Inc.’s list of top golf industry consultants and advisors. See what they had to say about it
Read More » As someone who has been both a consumer and a researcher of the sports business for more years than today’s most coveted audience demographic has been alive, I’ve seen plenty of commentary on the meteoric rise of costs to attend and watch live sports. With overall inflation and prices for consumer goods continuing to be […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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