Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]
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SLRG data informs this interesting look at how more flexible work schedules will impact golf participation.
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In April’s Marketing: Sports, SLRG’s Jon Last cites new consumer research that unpacks some critical success factors as more live sports migrate to paid streaming services
Read More » Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group’s Jon Last and David Klein for a lively look at golf facility staff […]
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SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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