Coverage of the American society of Golf Course Architects’ 2022 Market Trendwatch study, conducted by SLRG, quantifies the labor crunch at golf facilities and details the increase in Master planning projects, among other insights.
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Coverage of the American society of Golf Course Architects’ 2022 Market Trendwatch study, conducted by SLRG, quantifies the labor crunch at golf facilities and details the increase in Master planning projects, among other insights.
Read More »With fresh attitudinal data showing a higher sense of isolation being felt by Americans, today, Jon Last’s lead story in the January 11, 2022 Marketing Insider points to the amplified opportunity presented to sports marketers.
Read More »SLRG’s Jon Last informs the lead story in the January 7, 2022 Marketing Daily with fresh insights on how this year’s College Football Championship is resonating with fans and event enthusiasts.
Read More »In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
Read More »As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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