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Last Word

    Top Trends to Watch For in 2024 and Beyond

    POSTED: December 1, 2023

    SLRG Insights and analysis from Jon Last are prominently featured in the cover story of December’s PGA Magazine, which takes a look at critical success factors for golf course operations.

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    What Golfers Want Now

    POSTED: November 21, 2023

    SLRG research and commentary from Jon Last inform a current look at golfer attitudes and expectations during uncertain economic times.

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    In-Game Activations Continue To Break Through Clutter

    POSTED: November 21, 2023

    Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.

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    Driver$: Technology innovation fuels ‘smart ranges’

    POSTED: November 7, 2023

    Sports & Leisure Research Group’s Jon Last and David Klein are joined by Top Tracer Executive Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on course revenue enhancement CHAPTERS [0:45] The explosive growth in smart ranges [2:03] How technology is driving an increase in […]

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    Leveraging Numbers to Tell a Story

    POSTED: October 24, 2023

    The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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