As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
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The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed
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Golf Property Analysts President Larry Hirsh shares his reflections on the recently completed Golf, Inc. Strategies Summit, sharing some of the most recent SLRG findings shared with conference attendees.
Read More » Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up
Read More » A look at three major sports marketing storylines that the industry is focused on, and what we are hearing from the customer.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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