An informative piece on handicapping includes SLRG research comparing those with and without USGA handicaps.
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Last Word
‘The Great Re-Prioritization’ And Its Impact On Leisure
In May’s Marketing Insider, a research driven observation of what we are calling, “The Great Re-Prioritization” and its Implications for the sports and leisure sectors.
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F1rst Call – First Thought
Out of the Pandemic: Researcher’s Front Row Seat
In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
Read More » Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time
In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.
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