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Last Word

    NCGOA Golf Business Podcast – Episode 62: J. Last, Sports & Leisure Research

    POSTED: October 29, 2020

    Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.

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    Are people hoarding toilet paper again?

    POSTED: October 27, 2020

    POWAY, Calif. — It feels like déjà vu . Some shoppers are reporting seeing a shortage of toilet paper again. There are concerns people may be hoarding supplies because of another coronavirus resurgence and the uncertainty of the upcoming election. “I think we’re going to have the same problem we had when the pandemic started,” […]

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    With fears of a contested election growing, more Americans stock up to ride out the discord

    POSTED: October 23, 2020

    A nationwide tracking poll this month found that 58 percent of those surveyed said they’re stocking up on essential goods, up six points from the same poll last month.

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    Study: What’s holding people back from playing more golf?

    POSTED: October 22, 2020

    Sports and Leisure Research group finds that time and money aren’t the real inhibitors to greater engagement in golf.

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    Study: Golfer bullishness extends to economics, travel

    POSTED: October 15, 2020

    Sports and Leisure Research Group’s current tracking of golfer attitudes shows a high level of optimism heading into year’s end

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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