The lead item in the March 10 Marketing Insider on Media Post features research driven observations on the role of gamification in sustaining and growing participatory sports.
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Last Word
2020 ASGCA study shows optimism among owners/operators
The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study. Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]
Read More » Confessions Of A Market Researcher: Sometimes It’s Good ‘Being Switzerland’
Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1. After being further frustrated by the esoteric answers of his CFO and head of engineering, he calls in his insights chief to receive […]
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2020 PGA SHOW AND GOLF INDUSTRY REPORT
Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
Read More » How Aspiration Can Inform Pragmatism In Ticket Marketing
One of the fun parts about sports marketing research is that we get to delve deeply into the mindset of fans. In both the qualitative and quantitative space, a number of research techniques that borrow from the social sciences are quite useful in getting past generic, push-button answers to arrive at the deeper emotive rationale […]
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